50 Years of Milestones and Memories with the Jeep Wagoneer

When you look at the new Jeep Wrangler, it's hard to look beyond its glossy-painted pristine metal exterior. However, we at Steve Jones Chrysler Dodge Jeep know there is plenty of Jeep history buried underneath its shiny shell. Many models have come and gone, even to our Owensboro, KY dealership, to help develop the new Jeep lineup we love today. One model was the revolutionary Wagoneer, which is reveling in fifty years since it first rolled onto the scene and changed the sports utility vehicle scene forever.

Even before the name, "SUV" was invented, the Wagoneer was one. In 1963, it was the first luxury 4x4 vehicle to be sold at dealerships and fulfilled new-car shoppers' desire for a vehicle that was "capable, comfortable, and rugged."1 Being considered a luxury car, the Jeep model always boasted more standard features than base trims of any other model or auto brand. For instance, its 1966 model year Super Wagoneer was the first to offer drivers a complete standard package of: push-button radio, seven-position tilt steering wheel, ceiling courtesy lights, air conditioning, power tailgate, power brakes, power steering, and a TH400 automatic transmission.

The Wagoneer continued its legacy as a luxury SUV through its 28-years of production, the third longest production run in American history. Though Jeep ceased manufacturing the renowned vehicle in 1991, that same legacy lives among our lineup today. We even see a Wagoneer cruise through our used Jeep roster every once and while too.

However, there has been talk about bringing the Wagoneer back to the Jeep lineup and with the resurgence of the loved Cherokee, we wouldn't be surprised to see this pioneering SUV make a comeback as well. Stay tuned to our blog, where we will update you on the latest news from Jeep concerning model announcements, additions, and arrivals.


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